Indian-American serial entrepreneur and investor Nikita Sachdev discovered her passion for crypto and blockchain in 2017. Her interest in the sector led her to launch Luna PR in her living room, which has since become an award-winning PR and marketing agency with offices in four cities and a team of over 100 professionals. 

“The most significant challenge I faced in my career was navigating Luna Media Corporation through the recent bear market that severely impacted the industry. As the market downturn created financial uncertainties and reduced client budgets, maintaining growth and stability became increasingly difficult,” she says.

To navigate the path, Sachdev focused on motivating her team, diversifying business services, and establishing strategic partnerships. Providing her team with support and resources to succeed, Sachdev demonstrates her leadership by creating a positive environment where everyone felt motivated to bring their best abilities forward. “By fostering a culture of resilience and adaptability, we were able to not only weather the storm but emerge stronger, ensuring continued success and client satisfaction despite the challenging economic climate,” she shares.

Today, Luna Media Corporation consists of Luna PR, a web3 venture capital, and Cointelegraph MENA.

Sachdev also supports social initiatives that uplift the underprivileged.“The Luna Foundation is deeply committed to supporting underprivileged girls in India through educational initiatives that aim to break the cycle of poverty and empower the next generation of female leaders,” she says. These initiatives offer girls scholarships, school supplies, and quality education. Knowing well the importance of education to secure suitable employment opportunities, Sachdev and her team are committed to fostering equality and long-term social change.